Senior Media and Campaigns Manager

We’re looking for a creative media expert and strategic thinker to join our team as Senior Media & Campaigns Manager at Popeyes

We’re one of the fastest-growing restaurant brands in the UK - shaking up the chicken scene with New Orleans spirit and a challenger mindset. As we continue our expansion, we’re investing in how we show up to the world and this role will sit right at the heart of that mission.

You’ll be our go-to media specialist, leading the charge on how, why, and when Popeyes ‘shows up’ in paid media. You’ll drive brand fame, awareness, and conversion across national campaigns, new restaurant openings, and always-on activity - all while making every pound work hard in a competitive, high-growth market. You’ll partner with our agencies, digital, and brand teams to bring our campaigns to life and make sure our voice cuts through the noise with disruptive, high-impact creative.

What you’ll do here

• Own our media strategy and lead day-to-day management of our media agency and budget

• Shape a full-funnel media plan that drives awareness, consideration, and conversion

• Deliver bold, creative, and efficient campaigns across all channels — from brand to performance

• Work hand-in-hand with digital and brand teams to ensure joined-up planning and delivery

• Use data and insight to optimise campaigns and inform future strategy

• Lead media measurement and effectiveness, identifying what’s working and what’s next

• Drive innovation and challenger thinking to ensure we stand out from the crowd

• Support nationwide campaigns, local marketing, and new store launches

• Build strong relationships across the business, inspiring teams and agencies alike

What you’ll have done

• Proven experience leading media and campaign strategy in a fast-paced, customer-facing industry (QSR, retail, or FMCG ideal)

• 6+ years of experience in media planning/buying (agency or in-house)

• Strong track record managing significant media budgets (£2m+) and delivering ROI

• Deep knowledge of through-the-line media planning and measurement frameworks

• A curious, creative, and commercial mindset with a flair for challenger brand thinking

• Strong communicator and relationship builder, comfortable presenting to senior leaders

• Passionate about great food, bold brands, and making things happen

Benefits

• Competitive salary and performance-based bonus

• Hybrid working (min 3 days a week in Ealing)

• Benefits platform including gym discounts and cycle-to-work scheme

• Private healthcare and life assurance

• Generous annual leave plus your birthday off

• Career progression opportunities within our fast-growing brand

• Free chicken!

At Popeyes everyone counts, it’s one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.